Two worlds. One shared vision.
Freedom, nature, and craftsmanship that lasts.
Between wild coastlines, open landscapes, old craft traditions, and the scent of leather, wood, and fresh coffee, Spitzstock was born.
Not as a fashion brand.
But as a reminder that the most beautiful things take time.
We believe in clothing and accessories that don't just look good, but feel more familiar with every day. Favorite pieces that stay with you for years and gather memories – instead of being replaced after a season.
Spitzstock stands for slowing down, freedom, and a connection to nature — expressed through real craftsmanship, good materials, and longevity instead of mass consumption and disposable goods. Quality matters more than quantity, character more than perfection.
Our Story
It all began in 2016 during a shared trip to France – the moment the first thoughts of Spitzstock were born. Many more followed, until Spitzstock itself was born in 2017.
Not in a big city, but where nature, light, and calm shape everyday life. Among small markets, old workshops, and the closeness of the sea, the desire grew to create things that hold onto exactly this feeling.
Spitzstock emerged from the connection of two passions that could hardly be more different – and yet complement each other perfectly.
During her training as a tailor and designer, Selina discovered her love for French fashion, Art Déco, and timeless design. The elegance of natural materials, clean lines, and the special atmosphere of small ateliers shaped her very first collections. To this day, France – with its stillness, its light, and its appreciation for craftsmanship – remains one of the brand's greatest sources of inspiration.
Steven grew up with a completely different tradition: life on a family ranch, shaped by open space, stillness, and a closeness to nature. As a young boy, he learned the leather craft of cowboys and developed an early feel for materials, tools, and traditional techniques. Working with plant-tanned leather, hand-tooling, and saddlery have accompanied him since childhood and remain the craft foundation of Spitzstock to this day.
From the connection of these two worlds came a brand that places stillness and craftsmanship above trends: an attitude of freedom, closeness to nature, and genuine care in craft.
Not loud.
Not short-lived.
But timeless.
The People Behind Spitzstock
Selina
I'm a trained tailor, designer, and stylist. For many years, I've worked in fashion, design, and brand development.
My passion lies in timeless favorite pieces, natural materials, and an aesthetic shaped as much by French countryside romance as by the stillness of nature.
After working in visual merchandising, e-commerce, and marketing, the wish grew to build a brand that deliberately takes a different path: away from fast fashion and short-lived trends, toward quality, character, and lasting design.
Steven
Steven is an artist, saddler, and craftsman by passion. His work combines traditional techniques with an exceptional feel for material and form.
Leather craft has accompanied him since childhood. Growing up on a ranch, he learned to work with leather, tools, and traditional cowboy techniques as a young boy.
Whether tooled leather, silver jewelry, or woodwork – every detail is made with careful handwork and carries his personal signature.
Our Philosophy
We believe beautiful things take time.
Not more. But better.
Not faster. But more mindful.
Not mass-produced. But favorite pieces.
Spitzstock stands for clothing, jewelry, and accessories that don't just look good, but stay with you for years. For pieces that become more familiar with every wear. For materials that are allowed to age. For craftsmanship that stays visible.
We don't want to inspire constant new buying. We want to inspire more mindful choices.
